Put Students At The Centre Of The Marketing Strategy
Use Salesforce’s suite of products to empower marketing and consistently deliver the right content to the right students and prospects. Create complex journeys to automate marketing based on what is known about students and the decisions and actions that they take.
Communicating effectively with several different types of constituents might be hard work – isolating them into sensible categories and ensuring that content we send is relevant can be labour intensive without the right tools.
Content creation can be time consuming, A/B testing and tracking opens, clicks and bounces puts a lot of responsibility on the marketing team, who also need to report on their ROI.
One size does not fit all! Create journeys to guide your constituents to the content and outcomes that are appropriate to them. Encourage alumni and donors to give back and contribute to your community and forge a sense of belonging with students.
Integrate Campaigns & Forms
Seamlessly integrate the forms and landing pages that are linked directly with Salesforce so that any data submitted is retained and can provide insight via reports. These reports can then track click throughs and behaviour via analytics tools.
Report on and demonstrate return on investment, gain important insights and even use AI and analytics tools to optimise interactions, lower costs and meet your targets.
Don’t take our word for it
Our customers are our best brand evangelists, when we helped out The Asfari Foundation they had some very nice things to say about us.
The Managed Services that we receive from Cirrico has definitely been of good value to us. Helping us improve our Salesforce system whilst also up-skilling our staff as we now know how to solve Salesforce issues that we didn’t before