Salesforce Marketing Cloud allows organisations to send customers the right message at the right moment through the use of intelligent marketing automation. Grow relationships and revenue with seamless experiences from ad to account, email to e-commerce, social to service and more.
One of the challenges organisations face is connecting information from multiple sources, organisations gather small pieces of data about their customers from multiple tools and systems. These small sources of information can often be hard to collate and track. We understand that organisations can also find it difficult to contact these customers with clear and consistent messages.
Organisations can also find it difficult to understand and predict customer behaviour, the understanding organisations have of their customers inevitably affects how they interact with them. The more an organisation knows about their consumer the more they can personalise these touch points.
Align messages across every marketing channel
Marketing Cloud allows for organisations to communicate across every marketing channel with one voice, this allows them to communicate easily across email, SMS, push notifications, ads, web landing pages, and apps. This ensures the customers get the right information, wherever they are.
Integrated marketing tools
Marketing Cloud allows for the communications during the touchpoints to be customised. The platform comes with Email Studio, Mobile Studio, Social Studio and Advertising Studio, these studios allow for the messages in each channel to be customised for the best results.
Community of Trailblazers
The trailhead community allows thousands of Trailblazers to share their own tips and tricks, helping skill-up for the future with trailhead. The trailblazer community helps everyone thrive in the Salesforce economy, users interact by asking and answering questions. This helps users build up their skills and network.
We understand that organisations find it difficult to grow relationships and create customer journeys. Organisations often struggle to communicate with customers at the right time and with the correct messages, below are some of the issues organisations in this situation can face.
Multiple data platforms
Poor insights into customer behaviour
Ineffective and inconsistent communication with customers
Lack of customer journeys
Marketing Cloud benefits
Marketing Cloud allows organisations to create data driven, personalised, customer journeys across multiple channels. Using just one platform means that organisations can provide a consistent, cohesive customer experience across multiple channels such as emails, social, website and advertising. Below are some of the benefits using Marketing Cloud
Manage customer journeys
Create customised messages through Marketing Cloud Tools such as journey builder, email studio, social studio and other tools
Predicting what marketing tool appeals to a customer through the use of Salesforce Einstein
Engage with customers during every important customer touchpoint
Don’t take our word for it
Our customers are our best brand evangelists, when we helped out One Young World they had some very nice things to say about us.
I know that Salesforce has saved the team around 10 hours a week each by having Salesforce automate, and provide reports at the click of a button, thanks to the training that Cirrico provided it’s meant everyone can use the system efficiently.