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Marketing Cloud

Salesforce Marketing Cloud allows organisations to send customers the right message at the right moment through the use of intelligent marketing automation. Grow relationships and revenue with seamless experiences from ad to account, email to e-commerce, social to service and more.

Create Personalised Journeys Across Multiple Channels

 

One of the challenges organisations face is connecting information from multiple sources, organisations gather small pieces of data about their customers from multiple tools and systems. These small sources of information can often be hard to collate and track. We understand that organisations can also find it difficult to contact these customers with clear and consistent messages.

 

Organisations can also find it difficult to understand and predict customer behaviour, the understanding organisations have of their customers inevitably affects how they interact with them. The more an organisation knows about their consumer the more they can personalise these touch points.

Align Messages Across Every Marketing Channel

Marketing Cloud allows for organisations to communicate across every marketing channel with one voice, this allows them to communicate easily across email, SMS, push notifications, ads, web landing pages, and apps. This ensures the customers get the right information, wherever they are.

 

Integrated Marketing Tools

Marketing Cloud allows for the communications during the touchpoints to be customised. The platform comes with Email Studio, Mobile Studio, Social Studio and Advertising Studio, these studios allow for the messages in each channel to be customised for the best results.

 

Community Of Trailblazers

The trailhead community allows thousands of Trailblazers to share their own tips and tricks, helping skill-up for the future with trailhead. The trailblazer community helps everyone thrive in the Salesforce economy, users interact by asking and answering questions. This helps users build up their skills and network.

 

Marketing Cloud

We understand that organisations find it difficult to grow relationships and create customer journeys. Organisations often struggle to communicate with customers at the right time and with the correct messages, below are some of the issues organisations in this situation can face.

Issue

Multiple data platforms

Issue

Poor insights into customer behaviour

Issue

Ineffective and inconsistent communication with customers

Issue

Lack of customer journeys

Marketing Cloud Benefits

Marketing Cloud allows organisations to create data driven, personalised, customer journeys across multiple channels. Using just one platform means that organisations can provide a consistent, cohesive customer experience across multiple channels such as emails, social, website and advertising. Below are some of the benefits using Marketing Cloud

Benefit

Manage customer journeys

Benefit

Create customised messages through Marketing Cloud Tools such as journey builder, email studio, social studio and other tools

Benefit

Predicting what marketing tool appeals to a customer through the use of Salesforce Einstein

Benefit

Engage with customers during every important customer touchpoint

Don’t take our word for it

Our customers are our best brand evangelists, when we helped out One Young World they had some very nice things to say about us.

I know that Salesforce has saved the team around 10 hours a week each by having Salesforce automate, and provide reports at the click of a button, thanks to the training that Cirrico provided it’s meant everyone can use the system efficiently.

Stefan Kovacevic - One Young World

Read this success story

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