Boost Marketing And Track Engagement
Salesforce allows organisations to easily engage with potential customers, whilst also being able to track and visualise these interactions.
We understand that businesses can find it difficult to market their services/products in a way that engages and appeals to their potential customers. Businesses need to have the right technology behind them that allows them to create personalised journeys for their potential customers. Without consistent messaging across multiple platforms, marketing efforts can often have disappointing returns.
We also understand that it is often hard to report and analyse on marketing, meaning that it is difficult to work out a return-on-invest. This makes it hard for organisations to know where their best marketing efforts are and where to focus in the future.
Consistent and personalised marketing
Salesforce allows for businesses to make consistent contact with potential users, at every important touchpoint, no matter the channel. Through the use of creating personalised marketing communications, businesses have the ability to develop customer journeys. These customised journeys work to improve the chance a customer purchases an organisations service/product, and helping improve their post purchase experience.
Through the use of Salesforce, businesses have the ability to automate aspects of their marketing. Allowing for customer journeys to take place once a trigger point is actioned. For example if a potential customer fills out a form on a website to sign up to a newsletter, they will be placed on an automated journey. With their journey being defined by how they interact with each touchpoint. The capabilities of automated marketing is endless, providing a huge boost to an organisations marketing efforts.
Calculating a business’ return-on-investment of their marketing efforts can often be difficult and time-consuming. Salesforce allows organisations to easily create data rich visuals that displays all the information a data analyst would want to see.
The difficulties of marketing
An organisation that is not backed up by a technological solution that supports marketing will struggle to have an efficient and well performing marketing team. Below are some of the issues a marketing team can face without being backed with the right technology.
Difficulty creating customer journeys
Not able to send out targeted email groups to a specific segment
Struggle to track marketing efforts and calculate return-on-investment
Inconsistent touch points
Poor record of previous communications with customers
Difficulty visualising data
Inconsistent marketing messages being sent to customers
Having to download and upload email data into a third-party email management system
The benefits of Salesforce for marketing
A business that is using the correct technology to support them will benefit from effective marketing and an efficient marketing team. Some of the benefits technology has are listed below.
Nurture individuals by building customer journeys
Score and grade leads based on how interested they are in a product/service
Reporting is simple, allowing for difficult data to be easily visualised across dashboards and reviews
Automated email journeys
Integrated third-party email management system directly into Salesforce, MailChimp for example
A chronological timeline of communications with customers
Consistent marketing communications across multiple channels
Improve your marketing through Salesforce
If you are interested in Salesforce and want to work with Cirrico to grow your business through a Salesforce solution, then get in contact now. Cirrico are a summit partner, the highest tier a Salesforce partner can achieve, meaning you’re in the perfect place for Salesforce support.