Account Engagement For Businesses
Account Engagement is a Salesforce solution that empowers businesses marketing teams, allowing for leads to be strategically qualified, create personalised marketing campaigns for individuals, and much more.
Businesses can often find it difficult to take individual prospects on a customised journey that nurtures them from the start of their interest all the way through until post-purchase follow ups.
Inconstantly contacting prospects with generic messages can damage the relationship between prospect and the business. It is vital that businesses contact individuals at the correct moment, using the most appropriate channel.
Automated marketing
Account Engagement allows businesses to automate aspects of their marketing, creating automations that can be used to nurture customers from the beginning of their journey all the way through until post-purchase. Businesses are able to contact prospects across a variety of platforms with consistent and personalised messages.
Rank and score leads
Through Account Engagement businesses can rank and score leads depending on their behaviour. These scores are dependent on how the individual interacts with certain content such as forms, emails, landing pages and other specific content. This allows for businesses sales teams to focus on leads that are most interested in their service/product, making their sales process as efficient as possible.
Segment data easily
Account Engagement users can swiftly ‘slice and dice’ their data through the use of Account Engagements great segmentation tools. This allows organisations to target specific members of their contact list. This can be dependent on industry, location, activity, score/rank and much more.
Account Engagement for businesses
Businesses need to ensure that they are contacting their customers at regular touch points and developing customer journeys. Without the correct technology this can be a difficult task, below are some of the issues a business could face if they don’t have the correct technology in place.
Manual marketing is time consuming
Encounter difficulty carrying out email marketing campaigns
Can not segment leads and prospects based on specific data
Lack of awareness when it comes to the businesses Sales funnel
No priority for which leads the sales team should focus on
Poor customer journeys
Inability to create dynamic content that automatically updates on landing pages, emails, forms and webpages
Difficulty measuring ROI
The benefits of Account Engagement
Account Engagement provides businesses with multiple solutions to help a them engage with their customers through automated marketing. Below are some of the benefits a business gains through Account Engagement.
Automate marketing and save time by rescuing the amount of time spent on manual tasks
Easily measure the ROI on marketing efforts
Rank leads based on a grade, this helps reduce the time spent contacting leads who are not interested
Create and customise donor journeys
Gain accurate insight into the organisations sales funnel
Easily segment data based on specific data
Create dynamic content that automatically personalises landing pages, forms, webpages and Emails
Carry out Email campaigns easily
Automate your marketing with Account Engagement
If you are interested in Salesforce and want to work with Cirrico to grow your business through a Salesforce solution, then get in contact now. Cirrico are a summit partner, the highest tier a Salesforce partner can achieve, meaning you’re in the perfect place for Salesforce support.
