How WaterAid Transformed Fundraising Efficiency and Donor Engagement with Salesforce Nonprofit Cloud

The Challenge

WaterAid America struggled with inefficiencies caused by their previous CRM system, Raiser’s Edge, which led to labour-intensive data management and hindered donor engagement. The system lacked a comprehensive view of donor data, preventing WaterAid from crafting meaningful donor experiences and journeys.

The Solution

Cirrico implemented Salesforce Nonprofit Cloud for WaterAid America, streamlining data management and enabling tailored donor journeys. The solution integrated key fundraising platforms like Classy to provide a seamless experience and deliver a comprehensive view of donor information.

Key Features:

• Data Integration: Automated data management, reducing the workload on WaterAid’s IT support team.
• Tailored Donor Journeys: Leveraged data-driven insights to enhance donor engagement and build stronger relationships.
• Automation: Simplified data entry and reporting, leading to operational efficiency.

How Salesforce Nonprofit Cloud Optimised WaterAid’s Fundraising

1. Enhanced Donor Engagement

By centralising donor information and automating processes, WaterAid improved donor engagement, delivering personalised journeys based on data insights.

Key Outcome: Better donor experiences and improved relationships.

2. Streamlined Data Management

Salesforce Nonprofit Cloud enabled WaterAid to automate data management, reducing manual workloads and increasing efficiency. An integration with Classy further reduced double-entry and freed the fundraising team to spend more effort on initiatives rather than administration.

Key Outcome: More efficient operations with less reliance on IT support.

3. Improved Reporting and Insights

Cirrico’s solution provided real-time reporting capabilities, enabling WaterAid to make informed, data-driven decisions to support their mission.

Key Outcome: Enhanced data visibility, leading to better strategic decisions.

The Impact: 

By transitioning from Raiser’s Edge to Salesforce Nonprofit Cloud, WaterAid America achieved greater operational efficiency, improved donor engagement, and fostered a culture of innovation. With a streamlined fundraising platform, WaterAid is better positioned to increase global access to clean water and sanitation.

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