How Cirrico Transformed Services for Older People with Salesforce

Victoria MacGregor, Chief Network Officer at Age UK, shares how Cirrico has been instrumental in transforming their services for older people through Salesforce technology. Over the past three years, Cirrico has worked closely with Age UK to ensure they fully harness the power of Salesforce, making a tangible difference in how they operate.

Age UK has 120+ brand partners – local Age UK’s working across the UK to support elderly people. Their goal is to get as many of these partners as possible using Salesforce, to share data and report on the uptake of services across regions. Having this on a single platform makes this easier.

In South Lincolnshire, one of Age UK’s busiest branches handles around 1,800 calls a month, helping older people access essential services. Thanks to Cirrico’s expert implementation of Salesforce, the organisation has developed a highly personalised, person-centred approach. Whether it’s a first-time caller or someone who has been in touch many times, the system ensures that each team member has access to up-to-date client information, allowing them to provide tailored support.

The collaboration with Cirrico has streamlined operations, improved client engagement, and empowered Age UK to deliver even more impactful services. By leveraging Salesforce technology, Age UK can continue to fulfil its mission of supporting older people across the country with efficiency and care.